Tritiya Gold & Diamond: High-Ticket Ad Infrastructure
Building paid Facebook and Instagram campaign architecture to drive affluent bridal jewellery shoppers to retail showrooms.
The Challenge
Fine jewellery requires exceptional brand prestige. Running generic discount ads damages customer perception. The goal was to reach families and brides planning upcoming weddings, invite them to exclusive private viewings, and increase qualified showroom appointments without cheapening the heritage brand image.
The Strategic Solution
1. Collection Showcase Reels: Macro-focus cinematography on solitaire cuts, polki chokers, and hallmarked bridal sets with subtle natural lighting.
2. Localized Radius Targeting: Layered affluent postal codes and high-net-worth bridal interests within driving distance of the flagship showroom.
3. Appointment Booking Funnel: Custom lead forms asking for wedding dates and preferred viewing slots to filter casual browsers from serious buyers.
Verified Campaign Dashboards
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